Looking at the flood of apps in the market, it has become crucial to market one’s app everywhere. Lot of people are discussing app marketing done through social media. Discussions have led to debates as most of the people think social media is a waste of time. Though, many believe, it is one of the mediums which can help apps reach out to maximum people. Go through this blog to know more.
Coming to the topic, one cannot deny the fact that at social media platforms, you can promote your for free. Considering the negligible cost, ‘investing’ time at social media becomes advantageous. When it comes to the platforms, one should be present at sites like
- Google+
If an app is business based then, you should have a presence on LinkedIn as well. It widely depends on the kind of app you have. You should understand the audience you cater to and where can you find them the most. One should experiment with the social media sites and learn about their app’s target area. For instance, target audience for game application or chat will be seen more at sites like Facebook.
If you consistently post updates involving content, pictures and videos, then there are chances that the particular site will become the top source of traffic for your app. It is extremely important to share interest content. If you are thinking that all you can share about your app then you put the following:
- Relevant app related news articles
- App based cartoons, images or art
- App videos
- Famous technology based quotes
- Publishing of tutorials of apps
- Content on features lesser known about your app
- Contest or surveys on apps
- Interaction with audience at the social media sites
- Discussion on app related topics
- Discounts and schemes
- Receiving feedback
If you thinking managing so many accounts is taking a toll on you then you can take help of Hootsuite. With this site, you can manage at least five social media accounts with no cost. Social media is one way to reach out everywhere you think is impossible. If you have not invested here then it’s time.
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